Seller
Representation – a candid look!
A1. MARKETING - As a Realtor I use the Internet and MLS (Multiple Listing Service) to increase the competition, which leads to more offers and higher sales prices.
1.
If you are
serious about selling, I will coach you through a Market Analysis.
2.
The coach (me)
will direct your team because he knows what to expect from the Buyer's team.
3.
Usually the
seller and I have a huddle. The seller is the owner but I conduct all of the
plays on the field. That means the owner is responsible for putting all of the
lights on so we can see what we are doing! I’m sure you have noticed that when
you attend a football game (especially the ones inside) every single light is
on, not just the ones in the dark corners! It makes a difference!
4.
Advertising. As
we have just covered in the previous paragraph, I’ll be pulling out a lot of
stops investing my own time and money to try to win the game for the owner. To
help our cause the owner needs to invest a few cents by forgetting everything
he learned about saving electricity. Yes, a bright "stadium"
for an hour or two before and during showings allows for the best warm-up and
play action. Hut!
5.
Marketing.
Multiple Listing Service (MLS) and the Internet are the most powerful tools in selling
a property. Once a property is listing in MLS, my listings automatically become
listed on Realtor.com, REMAX.com and Boston.com – all very high traffic
websites. I'm among just 10% of agents providing custom details &
multiple photos of your property to Realtor.com where buyers demand it,
while some other firms don’t even list the contact agent, so an inquiry on your
property could end up going to someone who doesn’t know anything about your
property!
6.
RE/MAX is so
different from other real estate companies. With agents paying monthly
franchise, management, MLS and office fees besides all of their advertising,
telephone, supplies, automobile costs and realtor dues – only the best agents
can stay because they need to get their clients results!
7.
Easy showings. With
the latest high tech tools, MAPass is a showing
service available 24/7 to other agents. Showings will be arranged according to
the seller’s wishes. A property that can’t be seen can’t be sold.
8.
Since most
realtors work strictly on commission, it is my policy to fairly compensate
co-operating buyer agents. In keeping with the football analogy,
we’re all free agents and we go wherever we are compensated the most.
9.
Buyers demand
properties in their best condition so those sell much quicker. But showcasing a
property doesn’t have to bankrupt a seller. My suggestions and contractor
contacts can make a big difference by shortening market time and maximizing
your sale price.
10. Negotiation – a Seller’s agent represents his client,
the seller throughout the transaction just as a Buyer’s agent represents his
client, the buyer.
11. Hiring an experienced Seller’s agent can help you
avoid the 10 Biggest Mistakes For
12. Is there really a sales fee to be saved if
a For Sale by Owner can’t attract the same traffic a realtor does? Sales
involving a Seller’s agent result in significantly higher sales prices on
average than owners selling by themselves. Isn’t the buyer expecting to pay
less if a realtor isn’t involved? A
Seller’s agents does all of the work and doesn’t get paid until the sale
closes.
13. Disclosure of any known property defects, rights of
way, easements, and other sure surprises likely won’t leave anyone unlucky
after the sale.
For more information contact:
DOUG STONE
RE/MAX® Prestige
1-800-879-0108 x 232
508-351-1588 (24 Hrs)
508-691-3404
Direct Fax Line
doug@dougsells.com
