A1. MARKETING - As a Realtor I use the Internet and MLS (Multiple Listing Service)  to increase the competition, which leads to more offers and higher sales prices. 

1. If you are serious about selling, I will coach you through a Market Analysis.

2. The coach (me) will direct your team because he knows what to expect from the Buyer's team.

3. Usually the seller and I have a huddle. The seller is the owner but I conduct all of the plays on the field. That means the owner is responsible for putting all of the lights on so we can see what we are doing! I’m sure you have noticed that when you attend a football game (especially the ones inside) every single light is on, not just the ones in the dark corners! It makes a difference!

4. Advertising. As we have just covered in the previous paragraph, I’ll be pulling out a lot of stops investing my own time and money to try to win the game for the owner. To help our cause the owner needs to invest a few cents by forgetting everything he learned about saving electricity. Yes, a bright "stadium" for an hour or two before and during showings allows for the best warm-up and play action. Hut!

5. Marketing. Multiple Listing Service (MLS) and the Internet are the most powerful tools in selling a property. Once a property is listing in MLS, my listings automatically become listed on Realtor.com, REMAX.com and Boston.com – all very high traffic websites.  I'm among just 10% of agents providing custom details & multiple photos of your property to Realtor.com where buyers demand it, while some other firms don’t even list the contact agent, so an inquiry on your property could end up going to someone who doesn’t know anything about your property!

6. RE/MAX is so different from other real estate companies. With agents paying monthly franchise, management, MLS and office fees besides all of their advertising, telephone, supplies, automobile costs and realtor dues – only the best agents can stay because they need to get their clients results!

7. Easy showings. Our in-house receptionists arrange appointments with other agents on a moments notice, according to the seller’s wishes. A property that can’t be seen can’t be sold.

8. Since most realtors work strictly on commission, it is my policy to fairly compensate co-operating  buyer agents.  In keeping with the football analogy, we’re all free agents and we go wherever we are compensated the most.

9. Buyers demand properties in their best condition so those sell much quicker. But showcasing a property doesn’t have to bankrupt a seller. My suggestions and contractor contacts can make a big difference by shortening market time and maximizing your sale price.

10. Negotiation – a Seller’s agent represents his client, the seller throughout the transaction just as a Buyer’s agent represents his client, the buyer.

11. Hiring an experienced Seller’s agent can help you avoid the 10 Biggest Mistakes For Sale by Owners Make

12. Is there really a sales fee to be saved if a For Sale by Owner can’t attract the same traffic a realtor can who likely produces a higher sales price? Isn’t the buyer expecting to pay less if a realtor isn’t involved?

13. Disclosure of any known property defects, rights of way, easements, and other sure surprises likely won’t leave anyone unlucky after the sale.

For more information contact:

DOUG STONE
RE/MAX^® First Choice Real Estate
155 Otis Street
Northboro, MA 01532-2414
1-800-879-0108 x 232
508-351-1588 (24 Hrs)

508-691-3404 Direct Fax Line
doug@dougsells.com